SEO for your website is one thing, but LOCAL SEO is what makes the difference between big or bust. We’re experts at LOCAL SEO.

Don’t have a website yet? no problem. Request a call back at the bottom of this page and we can either discusss on the phone or meet for a coffee.

Here’s the breakdown of how it works:

Keywords – Making Sure the Right People Find You

 
Each day, the three largest search engines (Google Local, Bing Local and Yahoo Local) receive tons of searches for specific products and services. The words people use – or keywords – are of key importance. By using the power of local listing submissions with the right choice of keyword, we make sure the major search engines notice you, and they will send traffic to your site for exactly the type of business you run.
 
By selecting at the most two or three keywords for your campaign, we specifically target those people that are your prospective customers. We ensure that the keywords being used are specifically targeted to getting your business recognised locally, so for example if you are a plumber in Lincoln then we target raising your profile in that specific field and area by using keywords such as “Plumber Lincoln”. You’re welcome to choose more keywords at no extra charge, but this will actually dilute the results. The more you gear your keyword campaign to a specific niche – even if it’s a broad niche – the higher percentage of primed and ready-to-buy visitors you will get.
 

Article Marketing – An Informed Customer is a Hotter Lead

 
Still one of the best strategies in any marketing campaign, article marketing serves two very important purposes.

Firstly, by submitting articles to directories in good standing with the search engines, you benefit from the ‘link juice’ and authority of those sites.
 
EzineArticles for example is considered a reliable source of information to show in searches. The way authority is passed on and through various links in various directions means that you’ll show up higher on SERPs (Search Engine Results Pages), not just with your articles, but also with your landing page or sales page. Each article includes two links to webpages you choose, giving you both more traffic and increased page rank.
 
But the buck doesn’t stop there. A second, and actually even more important benefit is that with articles, you have a chance to inform and educate your customer. Even if you sell generic products or services, an informed customer is ALWAYS a better customer. A prospect with a good understanding of your offer is subject to less doubt and will have more trust. And a lack of trust is the biggest sales killer there is. Article marketing solves that problem in a large part.
 

Directory Listing – No Automation if You Want to Do it Right – 100% Manual Submissions is the Way to Go

 
We submit links to your page on local directory sites with – again – very good reputation in the eyes of the search engines. If you choose the directories wisely you’ll get very significant improvement in your traffic, and what’s more: The extra traffic and indeed the majority of the traffic you will get are going to be people in YOUR area.
 
No longer will you see long statistics reports with nothing but visitors from the other end of the world. Real people, right in the area where you target your offer.
 
Using automatic submission systems will get you posted, true enough, but only by doing it manually can you really make it work. That’s why we only do it ourselves, without any automation.
 

Social Bookmarking – Peer Approval & Higher Trust

 
Ah, the power of social proof! There’s nothing as good for sales as word of mouth, and using social media in your marketing campaign is as close as you can get to real word of mouth on the internet.
 
Simply because the prospective customer sees you in several places, where your target demographic likes to visit or read, she or he will feel that you are a business they would like to buy from. Once again: the trust principle.
 
But not only that: Social networks and media – and there are many very big ones – also get a LOT of pickup from the local search engines. Using a smart social media strategy gets you tons of backlinks, leading to a rise in traffic – and again: qualified traffic!
 
 

One Way Linking – Ultra Specific, Highly Relevant Links

 
Getting high quality links directly to your site is another way to make use of the Page Rank indexing I mentioned earlier. We create themed links, containing the right keywords and manually submit these to sites that have a high Page Rank.
 
The result is that you’ll nudge you own site’s Page Rank up on the SERPs, which will drive more, higher qualified traffic to your site.
 

Press Releases – Help the Hype

 
There’s a very good reason press releases are still so much in use in effective marketing campaigns these days.

It’s another way to leverage word of mouth, and especially so for businesses that often have special offers or regularly add new services or products to their offer.
 
It’s essentially the original ‘Retweets’, if you think about it: We submit and syndicate a professionally crafted press release to the most respected directories, which means that esteemed people in that niche will like what we’ve written for you, and they’ll promote the newsworthy item to their own readers. That all adds up to numerous real-time listings across your local corner of the internet. Result? More exposure to people right there where you operate.
 

ON Page Optimisation – SEO Done Right

 
There is only so much that you can do with offsite optimisation. Offsite refers to the above ways of promoting your business: Getting your offer seen by using keywords and strategies on sites other than your own.
 

Very often, even very smart people neglect to pay attention to On Page Optimisation. And that cuts the effect of your other strategies in half. Simply because hot leads visit your site is no guarantee that they’ll also click ‘Buy’ and proceed to checkout.
 
For example, if products aren’t easy to compare, or if too many clicks are needed to actually buy something, or if navigation is cluttered or not intuitive, you’ll see lots of qualified traffic but low conversion rates.
 
Our On Page Optimisation consists of an in-depth audit of your entire site and a comprehensive, 24 point report providing you with an easily actionable list of ways to make sure that your website is fully optimised to engage and capture customers. As in: make it as easy and persuasive as possible to buy.
 
Amongst other things, we analyse sitemaps, keyword use, H1 and H2 use, meta data and validation, and everything else that makes On Page Optimisation ready to double the effect of your offsite optimisation strategies.
 
 

Full Reporting – Know the Stats, and Know What They Mean

 
Getting a seriously good internet marketing strategy in place is one thing – knowing exactly how effective your efforts are is golden and allows you to improve yourstrategy as you see your business grow.

 
There’s a saying in traditional, offline marketing: ‘Fifty percent of your marketing budget is wasted. The problem is, nobody knows which fifty percent’. And it’s not a joke either: it is insanely difficult to analyse marketing yield in offline strategies.
 
Internet marketing strategies however remove that problem entirely: Everything is recorded, tracked and ready to be compiled into reports for the purpose of analysis. And that’s what we do: we provide you with monthly reports that show you at a glance exactly which parts of your strategy perform well and which would benefit from tweaking or improving. SERP listing, Page Rank, traffic volume by day: everything is there.
 
Now don’t let the idea of data scare you: our customer support team is available every day by phone or by email to help you make sense of what the numbers mean, and what you can do to increase sales even more.
 

Video Promotion

 
You would not BELIEVE how effective and powerful marketing becomes if you include video promotion. To begin with, search engines absolutely LOVE video and will always show relevant videos high on the SERPs. Partly because video sites such as Youtube themselves have very high page rank – which gets funnelled on to your site, helping you raise your own page rank – and partly because the very fact that internet users watch enormous amounts of video, for fun, education, as well as sales.
 

In fact, over 35 percent of all internet traffic is already video, and it’s expected to rise to 60 percent by 2013.
 
And let’s not forget that video is a terrific trust builder. By being able to speak to your customer directly, in your own voice or that of your company, you instantly create a relationship on a more personal level than you can by just using the written word. That means people will be more likely to trust and like you, lowering the barrier against purchase I mentioned earlier.
 
On top of that, it’s a really effective way to inform and educate your customer since people in a general sense tend to pay more attention to video than they do to text.
We create a Unique Video, tailored to your business and offer, and distribute it to over 10 high Page Rank video sites.
Platinum bundle only.
 
 

Customer Support – You Are Not Going It Alone

 
Look, it would be easy to just sell you a package and wave bye-bye, until you either want to upgrade or run into some problem or question. 
 
But our business isn’t in selling you a package of services: Our business is increasing your local sales and growing your business, we work with you as part of your team. The package you choose is nothing but a tool to get there, and we offer enormous support for our customers with continuous reviews, competition analysis and meetings if you want them - Just more free coffee for you!
 
Just deploying a strategy is one thing, but working interactively with you to increase sales is a must if local businesses want to really kick off high. That’s why you get full support from your own dedicated account manager and they’ll make sure you get the attention and results you deserve.
 
That’s what sets us apart from our competition: we go out of our way to make sure you’re not on your own. How do you set yourself apart from your online. Call us any time during business hours or send us an email and we’ll be right there to help you understand what’s going on and what to do.
 
Got Q’s? We got A’s. A plan or strategy you want to discuss with our Google Smart Agents? Give us a bell. New to the whole internet marketing thing – and believe you me, you’re not alone! – we’ll take you by hand. Get in touch, we help. We’re here for you.
 

What’s Your Business?